Vitaminwater
Nourish Every You
Comms Strategy
WKNYC
To speak to the self-care generation, Vitaminwater tapped Lil Nas X to showcase the product as a support for any version of you. It is compact, featuring a series of 15-second videos of Lil Nas X’s, OOH, custom social, and digital content. We also took to the streets with ooh throughout the mid-north east to encourage others to ‘Nourish Every You,’ and even launched a pop-up in dumbo to experience the benefits firsthand.
