Vitaminwater
Nourish Every You
Comms Strategy
WKNYC
To speak to the self-care generation, Vitaminwater tapped Lil Nas X to show the product can aid any version of you. It is compact with a series of 15-s videos of Lil Nas X, with many versions of him that could benefit from Vitaminwater. We also took to the streets with ooh throughout the mid-north east to encourage others to ‘Nourish Every You,’ and even launched a pop-up in dumbo to experience the benefits firsthand.
