Brand: Sprite
Black Panther 2
Comms Strategy @ WKNYC
My Role: To nod to the Afrofuturism of this partnership, we developed retail-to-digital activations that spoke across all three of Sprites' focus areas of culture, community, and commerce. As the lead agency, I partnered with the full IAT to develop a cohesive activation across retail, video, PR, Social, and OOH to complement the release of Black Panther 2.
