Jordan
‘Cosmic Climb’ 11
Comms Strategy
WKNYC
Teamed up with Jordan to help plan the release of their AJXI Lows. To release these anticipated sneakers, the brand tapped game developer Krool Toys to channel the nostalgia of this colorway’s resemblance to the Space Jam AJXI’s. Exclusively playable on the SNKRS app, we tapped a fleet of digital Twitch creators to mobilize their fans onto the Nike app.
