Brand: Jordan
‘Cosmic Climb’ 11
My Role: Sr. Comms Strategy
WKNYC
The campaign: Teamed up with Jordan to help plan the release of their AJXI Lows. To release these anticipated sneakers, the brand tapped game developer Krool Toys to channel the nostalgia of this colorway’s resemblance to the Space Jam AJXIs.
The Comms: Since this was exclusively playable on the SNKRS app, we led the charge in developing a digital marketing ecosystem to support the sneaker drop. To kick this off, we tapped a fleet of elite Twitch creators to mobilize their fans onto the Nike app. Then, developed a custom partnership with Complex across their social, editorial, and show integrations. Cultivated a new relationship with IGN to create an immersive digital site supported with social.
