Brand: Jordan
‘shadow’ 1 Lows
My Role: Sr. Comms Strategy
WKNYC
My Role: To support the release of Jordan’s Shillote, Jordan tapped us to develop supporting messaging for their featured collaborator, Runsy. Building on the campaign message, we partnered with Complex to develop custom content, social media, and editorial to support their latest drop. My role was to ensure a cohesive thread between the creators, the story, and the brand.
