Hennessy
Lunar New Year Live Stream
Brand + Social Strategy
Laundry Service
To celebrate Hennessy's X.O.OX Lunar New Year 2021 during the COVID-19 pandemic. We spotlight influential icons and entrepreneurs in the Asian American and Pacific Islander communities who embody the resilient drive of the ox. To build on Henry Golding’s partnership, Hennessy activated their first Facebook livestream with special guests Jay Park and Eddie Huang.
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